digital signage

Increasing numbers of public places – such as shopping centers, squares, bus terminals, hospitals, banks, cinemas, and many other locations where a group of people gather – move away from traditional poster ads and display information; switch to digital sign, instead.

One of the advantages of digital signage is that traditional advertising is static and quickly becomes boring, while digital signage continues to change color, shape and words to produce dynamic impact when delivering product marketing messages or introducing company corporate image.

Another big advantage of digital signage is that messages are delivered in real time. Displaying minute information on locations such as airports, train terminals and bus stations is very important for passengers who have to make connections – something that displays static, which quickly becomes obsolete, cannot be achieved in a fast and efficient manner.